15 October 2013

Audience Profile: THE DA VINCI CODE (2006)

We have chosen to profile the audience demographics of the film "The Da Vinci Code" as the film's themes of conspiracy and intrigue are similar to what we have envisioned as the narrative for our trailer. It will be interesting to see if the film draws a wide range of audience members or is solely successful in attracting male audiences.

Age:%:Gender:%:Class%:


4-60%Male:50%AB37%


7-111%Female:50%C132%


12-144%C216%


15-2424%DE15%


25-3423%


35-4415%

We can see that there is an even split between male and female - which shows the broad attraction to the film regardless of gender. Surprisingly for this particular film older audiences are not as high in percentage as 15-34 year olds though this is expected as the latter is more likely to attend the cinema rather than awaiting a home release. Higher class tend to view the film in comparison to lower classes, though again this is elementary. Overall, in profiling this we can see that if we tailor our film to a similar audience then we should see similarly successful audience statistics.