5 March 2014

Evaluation Activity #1: Titles



The title screen at the climax of the trailer is incredibly crucial as it provides the audience with their final thoughts of what they had just seen. We felt this otherwise arbitrary sequence at the end needed to reflect the tone of the rest of the trailer and also had to be visually impressive so we placed the logo (which had already been designed for the theatrical poster - thus demonstrating synopticity between the two works - and in a clean bold font, in the vein of such blockbuster releases as 2014's Captain America: The Winter Soldier) over a background of footage shot of a deep expanse of water at night as James Richardson's character's shadow looms over the stirring waters and approaches the camera. This shot reinforces the sense of mystery and the enigma code that had been established by the rapid fast cutting of the trailer that left much to the audience's imagination rather than spoiling whole scenes from the film.